An online shoe store with upselling and marketing built in, for myshoes.ng
myshoes.ng sold shoes online across Nigeria. We built the store, with upselling and marketing systems that were well ahead of their time. The store has since closed, but the founder was kind enough to share her experience of working with us.
This system was live and in use. The business has since closed, so we show what we built rather than current results.
More than a shop window
Putting shoes online is the easy part. Selling more to each customer, bringing them back and knowing what is working is harder, and most online stores at the time stopped at the shop window.
The founder wanted a store that worked as hard as a good salesperson: suggesting the right extras, following up with customers and showing her which products and campaigns were really selling.
A store that sold for her
We built an online store with upselling built into the journey: matching products and add-ons suggested at the right moments, from browsing to checkout.
Alongside it ran the marketing systems: ways to bring customers back and follow up on interest, and a clear view of what was selling, so decisions came from the numbers rather than guesswork.
